That’s not a photo of an actual cowgirl—it’s rock’n'roll royalty, Lizzie Jagger—the face Wrangler’s new “Denim Spa” line. Spa is being used in the literal sense here—we know, there’s a bar and spa for every braid, brow, and bra under the sun—but these jeans contain spa-like qualities. They’re infused with moisturizers to prevent the drying effects caused by wearing denim and one of the styles even claims to reduce cellulite.
The effects of the moisturizers can last up to 15 days after your first wear, according to Vogue. After day 15, spa denim fashionistas will be able to purchase a spray formula that will keep legs feeling silky-smooth for up to 97 wearings.
The jeans cost $135. Or you can try my method...just wash your jeans in Vaseline.